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Zillow’s Fee Hike & How to Safeguard Your Business with Personal Branding 🚀
Zillow’s Fee Hike & How to Safeguard Your Business with Personal Branding 🚀
Realtor Pro’s…I wanted to take a moment to update you on some vital industry news and offer insights that can significantly affect your business.
Have you heard about Zillow’s New Fee Structure?
As some of you may have heard, Zillow recently announced they are increasing their commission split on deals that are $500k+ from 35% to 40%. While this change is a big hit to the pockets of real estate agents, it’s a valuable wake-up call. Now more than ever, it’s crucial to focus on building a rock-solid repeat referral business and a compelling personal brand.
So why Personal Branding?
Trust Factor: A strong personal brand helps build trust with your clients. When people trust you, they’re more likely to refer you to their network.
Expert Status: By sharing valuable information and tips regularly, you position yourself as an expert in the field.
Reduced Dependency on Third-Parties: When you have a robust personal brand and a strong network of repeat clients, your dependency on platforms like Zillow decreases, thereby saving you a significant chunk in commissions.
Tips for Building a Strong Personal Brand
Value-Added Content: Create informative blogs, video tutorials, or webinars that offer valuable information to your target audience.
Social Media Presence: Utilize platforms like Instagram, Facebook, and YouTube to regularly engage with your audience.
Testimonials & Reviews: Encourage satisfied clients to leave reviews and share testimonials. A good word-of-mouth referral is invaluable.
Consistency is Key: Keep your messaging, visuals, and value proposition consistent across all channels.
